Maybelline New York is one of the world’s leading cosmetics brand, available in over 129 countries. By combining technologically advanced formula with on-trend expertise and New York City glamour, our mission is to offer innovative, affordable and effortless cosmetics for every woman. From a small, family-owned business created in 1915 to one of the world’s number one make-up brand, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. In 2009, the brand was awarded the coveted title of Official Makeup Sponsor for Mercedes-Benz Fashion Week in its hometown of New York City. In addition, we are proud to be the cosmetics partner for 9 more fashion weeks around the world: Tokyo, Moscow, Lodz, Amsterdam, Berlin, Toronto, Lisbon, Tel Aviv and Kiev.